2K Sports Invites Fans to “Uncover The Cover” of NBA 2K13
2K Sports has announced the launch of “Uncover the Cover” Facebook application for users to discover clues for the cover athlete for the upcoming release of NBA 2k13. 2K Sports hopes to encourage the online community to reveal big clues to the cover athlete for NBA 2K13. According to the PR, here’s how you’ll be able to discover those clues.
The Facebook application will start with the clues concealed behind puzzle pieces. In order for pieces to be removed and the clues to the cover revealed, fans are encouraged to tweet about NBA 2K13 using the hashtag #UncoverNBA2K. The more tweets that are made containing the hashtag, the more pieces of the puzzle will be removed. Fans can check the NBA 2K13 Facebook page to see the current state of the image and the effects their tweets are having in real-time. Once the cover is unveiled, fans will be able to download the final poster art file as wallpaper. The Facebook application represents a significant departure from the traditional 2K Sports cover reveal, and will leverage the company’s sizeable social media following. For the first time in the company’s history, fans will play a decisive role in announcing the cover. Fans can begin tweeting #UncoverNBA2K today and view the app’s progress in real-time on http://2kgam.es/UncoverNBA2K.